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Incorporating influencers into a performance marketing strategy

Time-honored networks like Awin provide brands with tracking, technology and resources to recruit and manage influencer relationships at scale. Drawing from our expertise, here are key considerations for how to maximize influencer marketing and why it’s worth the investment…

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Improved Social Media Metrics Boost the Value of Influencer Marketing to Merchants

Content. Content marketing. Influencers. Influencer marketing. In today’s advertising world, it’s all about content and influencers. What began more than one decade ago in the form of high-profile bloggers and then gave way to high-profile social media stars…

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