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How to Post BOS Summer 2018

 

 

  • What is Box of Style?
      • Luxury subscription service curated by designer and editor, Rachel Zoe and delivered 4 times a year
      • Each season, the box contains at least 5 statement staples (fashion, beauty and lifestyle) to elevate your everyday look
      • $99.99 quarterly or $349.99 annually
  • What makes it special?
      • Rachel has tapped into her exclusive network to bring members the most coveted brands and items each season
      • Each edition includes at least 1 item designed exclusively for Box of Style
      • Box of Style is the number 1 luxury subscription box available
      • Brands in past boxes: Dylanlex, Helena Quinn, Alexis Bittar, Mara Hoffman, Miansai, Topshop, Cluse watches, La Mer, Luv AJ, Tatcha, Sunday Riley, GiGI New York, Oribe, Kopari
  • Women who love it:
      • The busy modern woman who doesn’t have time to scour the latest trends but wants to look and feel her best
      • Wants access to hard-to-find brands and custom collaborations that can’t be found anywhere else at an incredible value
      • Wants to be a bit more adventurous with their style and don’t have a personal stylist on tap—Box of Style to the rescue!

Please refer to as:

    • Box of Style
    • Rachel Zoe’s Box of Style
    • Box of Style by Rachel Zoe
    • Not The Box of Style

SUMMER 2018 – CALIFORNIA EDITION 

“Each item can be mixed and matched with your existing wardrobe, styled for day or night and will look equally glamorous in your hometown or an exotic locale. We hope you love your summer glam as much as we do!”  –– Rachel Zoe

$400 worth of this season’s most coveted fashion, beauty and lifestyle items

  • 5 luxe finds to keep your Summer glamorous
  • Includes 2 exclusive collabs found only in Box of Style
  • Statement-making pieces that epitomize effortless jetset style
  • Makes a great gift for any occasion
  • Members get exclusive access to the Box of Style Boutique, expertly curated with the best pieces at special prices including: beauty, home and entertaining, jewelry, clothing, and accessories that can be purchased a-la-carte or bundled for even more savings!

Summer 2018 Finds:

  • Exclusive: Rachel Zoe for Box of Style Straw Bag, ​retail value:
    • This optic black-and-white straw tote reminds me of summer in St. Tropez. Black and white is so timeless, it looks chic no matter what. This style is roomy enough to fit all your essentials—you can carry it all summer.” — Rachel Zoe
  • Choice Item: Skova Travel Towel,​ ​retail value: $58
    • Members choose between ‘Bellini’ or ‘Aperol’
    • “I always entertain poolside, and I love decorating lounge chairs with vibrant towels. For relaxing on the beach or in the park, I think bigger is better, so we made sure these are sized for a picnic. Plus the print is so beautiful.”  — Rachel Zoe
  • Exclusive Bindya Lace-Up Cover-Up, retail value: $115
    • “I wanted to include this cover-up because it can go everywhere and looks chic on everyone. I adore all white in the summer, and the lace-up neckline and pom-pom details make this feel so special.” — Rachel Zoe
  • For Love and Lemons Loop Fringe Earrings, retail value: $63
    • “My obsession with fringe is no secret, and I love how these are playful enough for day but glam enough for evening. They’re from For Love & Lemons’ new jewelry line and we’re so excited to introduce them to our members.” — Rachel Zoe
  • Kate Somerville ExfoliKate Glow Moisturizer, retail value: $65
    • “My skin never can be hydrated enough. This product is one of my latest obsessions—I apply it a few times a day for an instant refresh and an immediate glow.” — Rachel Zoe

Tags & Social Media Handles:

All posts should include the following:

  • Instagram: @boxofstyle
  • Facebook: facebook.com/tzrboxofstyle (will change during season)
  • Pinterest: pinterest.com/thezoereport
  • All: #BoxofStyle

Post Guidelines Where Applicable:

  • Tag @boxofstyle and #BoxofStyle
  • Focus on the box as a whole and not just one particular item
  • Suggested posts include:
    • Open box with items unwrapped and arranged nicely
    • Flatlay of all items in box, styled in a creative, eye-catching way
    • Style a look (head-to-toe or detail shot) utilizing as many items in the box
      • If wearing items, @boxofstyle needs to be tagged in the photo.
  • If promoting in an Instagram Story, the story must be accompanied by a traditional Instagram post that doesn’t expire

 

Additional References: