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How to Post Guidelines for skyn ICELAND

                                                                            
Program Name: SkynIceland.com

What is Skyniceland.com?:

  • At skyn ICELAND, we offer skincare solutions to treat the damage caused by stress.
  • Treat stressed skin with pure and potent ingredients from Iceland.

What makes it special:

  • Our commitment to nature is in everything we do. We favor packaging that’s easily recyclable. We’re free of parabens, petroleum, mineral oil and sulfates. We don’t test our products on animals and we’re 100% vegan. Our simple-to-use products indulge the senses, bringing on an overall sense of calm and ultimately, re-energize you and your skin. Our goal is to help you feel as good as you look so you can take on the world and its challenges.

Who loves it:

  • Women on-the-go who are looking for solutions for their skin concerns without harsh chemicals
  • Target Market: 25-35
  • Women and Men with sensitive skin who want a gentle, yet effective solution to their stressed skin issues
  • The animal lover: 100% cruelty free, certified by PETA
  • Professional Makeup artists

About the Products

  • Cleanse
    • Anti-Blemish Gel
      • Spot treatment to fight blemishes and help clear skin
    • Blemish Dots
      • Innovative, adhesive gel patches that quickly and effectively clear blemishes, reduce inflammation and minimize redness caused by breakouts.
    • Fresh Start Mask
      • This 10-minute weekly treatment polishes and re-texturizes skin to reveal a luminous, youthful translucence for a fresh start.
    • Glacial Cleansing Cloths
      • No-water-needed foaming cleansing cloths to refresh, soothe and purify stressed skin on-the-go.
    • Glacial Cleansing Cloths for Eyes
      • Convenient, on-the-go makeup removing cloths specially formulated to gently remove even the most stubborn waterproof products while providing soothing comfort to tired, irritated eyes.
    • Glacial Face Wash
      • Creamy, foaming cleanser to refresh, soothe and purify stressed skin.
    • Nordic Skin Peel
      • Exfoliating peel pads to gently and effectively renew skin’s surface.
    • Pure Cloud Cleanser
      • The ultimate gentle cream cleanser for dry, irritable skin.
  • Moisturize
    • The ANTIDOTE Cooling Daily Lotion
      • Lightweight daily moisturizing lotion to hydrate and cool stressed skin. Perfect for red and irritated, oily or acne-prone skin.
    • Pure Cloud Cream
      • Light-as-air daily moisturizing cream to hydrate, soothe, pamper and protect severely dry, sensitive skin.
    • Oxygen Infusion Night Cream
      • Advanced peptide-packed night treatment enriched with cutting-edge extracts designed to revitalize stressed skin and combat key signs of visible aging while maximizing skin’s natural ability to repair itself overnight.
    • Arctic Face Oil
      • A daily age-defying omega-rich face oil that replenishes natural moisture while sealing in round-the-clock hydration to help balance, revive and rejuvenate skin.
    • Arctic Hydrating Balm
      • A deeply moisturizing and fragrance-free skin replenisher that harnesses the power of cryogenic technology from the Arctic and Antarctic to help moisturize, repair and protect super dry, sensitive skin.
  • Eye Care
    • Icelandic Relief Eye Cream/Pen
      • Cutting-edge triple-acting eye cream formulated with a breakthrough technology to combat three major eye issues: dark circles, puffiness and wrinkles.
    • Hydro Cool Firming Eye Gels (8pack/4pack)
      • Cooling under-eye gel patches to help firm, tone and de-puff delicate under-eye skin within ten minutes.
    • Under-Eye Illuminator
      • Feather-light, fast-absorbing brightening serum to recharge and rejuvenate stressed skin while restoring lost radiance to eyes in crisis.
  • Anti-Aging/ Specialty Treatments
    • Arctic Elixir Serum
      • A powerful high tech treatment formulated with groundbreaking plant stem cell technology to combat stress-induced signs of aging in as little as three weeks.
    • Angelica Line Smoother/Pen
      • Anti-aging spot treatment that visibly smoothes lines and wrinkles in minutes with a natural GABA complex.
    • Hydro Cool Firming Face Gels
      • An intensive 10-minute weekly treatment packing the wrinkle-erasing power of a muscle relaxing injection, that instantly flattens expression lines you have, while preventing future ones from forming.
    • Face-Lift in-a-Bag
      • A weekly treatment to turn back the clock. Eyes look well rested, wrinkles are smoothed and smile lines are erased.
    • Plumping Lip Gels (5pack/2pack)
      • A 10-minute, plumping gel patch designed to improve the look, fullness and overall health of thinning lips weakened and worn by stress induced aging and environmental stressors.
    • Pure Pore Minimizer
      • A silicone-free spot treatment that instantly reduces the appearance of pores and, over time, shrinks pore size and refines skin’s texture.
  • Kits
    • All Eyes on You
      • Give tired eyes the TLC they deserve. Packed with three of our most powerful eye saviors, this pouch pampers, smooths and soothes while targeting the most common symptoms of eyes in crisis: puffiness, wrinkles and dark circles. Eyes are completely refreshed – and photo ready – in minutes.
    • Skin Hangover Kit
      • The Skin Hangover Emergency Relief Kit helps revive and restore overworked, overstressed, depleted skin and eyes.
    • Saving Face Kit
      • The Saving Face Kit helps prep skin for life’s big moments with skyn ICELAND’s essentials to keep skin healthy, glowing and younger-looking.
    • Clear the Way Kit
      • A carefully curated regimen made up of our complexion-perfecting formulas, packed with everything you need to make clear skin a reality
    • Dear Stress, Let’s Break Up Kit (Limited Edition)
      • Don’t let holiday stress take over, #treatyourskyn and get your glow back. This kit is a carefully curated regimen of eye saviors so that holiday stress doesn’t show on on your face. A $72 value for just $45!
    • Detox Kit
      • Daily core regimen that helps to bring exhausted, irritable skin back into balance within five days.
    • Winter Rehab Kit (Seasonal)
      • A complexion-revitalizing regimen, made up of our most comforting and nourishing formulas, designed to hydrate, replenish and revitalize skin stressed by harsh winter weather.

How to link back to Box of Style and Get Referral Credit:

In order to track your sales it is vital that you use your affiliate link in all posts. Please CLICK HERE for instructions on how to generate your unique tracking link.

How to pull offer banners, logos and other creative:

Please CLICK HERE for instructions on how to view creative images.

Promo Codes:

It is important to include a promo code (where applicable) in all of your posts. This will not only provide more value to your readers, but also encourage purchases through your tracking links.

Tags & Social Media Handles:

All posts should include the following:

  • Instagram: @skynICELAND
  • Facebook: facebook.com/skynICELAND
  • Twitter: twitter.com/skynICELAND
  • All: #skynICELAND & #loveyourskyn

Keywords:

Using Keywords in your post will help your SEO and rankings, as well as help drive more traffic to your site. Keywords should be used in your title and page header, as well as the first 2 sentences.Be very careful not to over stuff keywords, particularly if you write shorter posts.  Suggested keywords to include:

  • Skyn ICELAND Solutions for Stressed Skin
  • Skyn
  • Skincare
  • Beauty
  • Stressed Skin
  • Dry/Oily/Combination Skin
  • Eye Care
  • Icelandic Complex
  • Accelerated Aging

Instagram/ Facebook Post Guidelines:

  • At least 1 Instagram post
  • Tag @skynICELAND using hashtag #skynICELAND #loveyourskyn
  • Be as authentic as possible!
  • Suggested posts include:
    • Flatlay of items received
    • Using/wearing the product
    • Review of items received
    • Provide promo code to purchase items
    • Suggested post themes:
      • Travel Essentials
      • “Favorites”
      • Nighttime regimen
      • “Get ready with me”
      • “What’s in my bag”
      • Morning Regimen
      • Anti-aging regimen
      • My ‘Top Shelf’
  • If promoting in an Instagram Story, the story must be accompanied by a traditional Instagram post that doesn’t expire

YouTube Video Guidelines & Facebook Live:

  • Skyn ICELAND must be prominently featured in the first :30 of the video
  • There should be no competitive skincare brands mentioned in the video
  • The following must be included at the very top of your video description (not below “read more”)
    • Custom tracking link to Skyniceland.com
    • Promo Code
  • Within your video description please disclose that the video was in collaboration with the brand, and that all opinions are your own
  • Must refer to brand as:
    • ‘Skyn ICELAND’
    • Not ‘skyn’ or
    • Not ‘Iceland’

Blog Tips:

  • Add an image to your sidebar: You can put an image, or an ad, for the brand in your sidebar for readers to click as they scroll through your blog. Note: This is a very passive strategy for monetizing and may not yield the best results.
  • Include search-friendly URLs: This goes back to the point about keywords. Using keywords in your URL helps search engines find you quicker. Note: Avoid using “a” or “the” in your URLs.
  • Include image description: Use ALT tags to enable search engines to figure out what your images are about. Include captions for all of your images, along with descriptive texts surrounding the image.
  • Vary your content: It’s easier to rank a video, so try creating different types of content to gauge reader engagement.
  • Include keywords in social media: Your keyword strategy is just as important when sharing posts across your social channels. Being consistent with your

FTC REQUIREMENTS:

Please note that the FTC requires certain language posted on your website if you are receiving a gift or item to promote, or if you are being compensated in any way by the advertiser.

How should I disclose that I was given something for my endorsement? Is there special wording I have to use to make the disclosure?

No- just give readers the essential information. A simple disclosure like “Company X gave me this product to try . . . .” will usually be effective.

Do I have to hire a lawyer to help me write a disclosure?

No- what matters is effective communication, not legalese. A disclosure like “Company X sent me [name of product] to try, and I think it’s great” gives your readers the information they need. Or, at the start of a short video, you might say, “Some of the products I’m going to use in this video were sent to me by the brand.” That gives the necessary heads-up to your viewers.

Are you saying that I need to list the details of everything I get from a company for reviewing a product?

No- as long as your audience knows the nature of your relationship, that will suffice. Let your audience know that you were gifted product.

For more information, please be sure to visit the FTC website: https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking