How to Post Spring 2017 Box of Style



  • What is Box of Style?
      • Luxury subscription service curated by designer and editor, Rachel Zoe and delivered 4 times a year
      • Each season, the box contains at least 5 statement staples (fashion, beauty and lifestyle) to elevate your everyday look
      • $99.99 quarterly or $349.99 annually
  • What makes it special?
      • Rachel has tapped into her exclusive network to bring members the most coveted brands and items each season
      • Each edition includes at least 1 item designed exclusively for Box of Style
      • Box of Style is the number 1 luxury subscription box available
      • Brands in past boxes: Dylanlex, Helena Quinn, Alexis Bittar, Mara Hoffman, Miansai, Topshop, Cluse watches, La Mer, Luv AJ, Tatcha, Sunday Riley, GiGI New York, Oribe
  • Women who love it:
      • The busy modern woman who doesn’t have time to scour the latest trends but wants to look and feel her best
      • Wants access to hard-to-find brands and custom collaborations that can’t be found anywhere else at an incredible value
      • Wants to be a bit more adventurous with their style and don’t have a personal stylist on tap—Box of Style to the rescue!

Please refer to as:

    • Box of Style
    • Rachel Zoe’s Box of Style
    • The Zoe Report Box of Style
    • Not The Box of Style


“When it comes to style, California evokes a very unique feeling—glamorous yet casual, polished yet undone, modern yet classic. For this edition, I wanted to pay homage to this one-of-a-kind place I am lucky to call home.” –– Rachel Zoe

Over $400 worth of this season’s most coveted fashion, beauty and lifestyle items

  • 6 luxe finds all from California-founded brands
  • Includes 3 exclusive collabs found only in Box of Style
  • Statement-making pieces that epitomize effortless California glamour
  • Makes a great gift for any occasion
  • Members get exclusive access to the Box of Style Boutique, expertly curated with the best pieces at special prices including: beauty, home and entertaining, jewelry, clothing, and accessories that can be purchased a-la-carte or bundled for even more savings!

Winter 2018 Finds:

  • Exclusive: Rachel Zoe Collection Palm Print Duster, retail value: $150
    • “Nothing epitomizes California glamour like an effortless caftan in a playful print.
      This is the ultimate ode to West Coast cool.” — Rachel Zoe
  • Exclusive Choice Item: Lili Claspe Rope the Moon Lariat Exclusive, retail value: $115
    • “Members choose gold or silver.
    • “This simple yet stunning lariat was designed exclusively for members as the ideal finishing touch—it complements everyone’s unique style, worn alone or layered with your favorite pieces.” — Rachel Zoe
  • Exclusive: Bonnie Clyde The Hill Sunglasses, retail value: $64
    • “A little bit Audrey Hepburn and a little bit Twiggy, these playful sunnies suit a variety of face shapes.” — Rachel Zoe
  • Kopari Coconut Rose Toner, retail value: $24
    • “Winter depletes moisture from skin, so a gentle toner is a must in your spring skincare arsenal. Feels like a spa with each spray!” — Rachel Zoe
  • Kopari Lip Love, retail value: $12
    • “I never leave the house without an ultra-moisturizing lip product. Treating your pout throughout the day is an absolute must, because parched lips are so not chic.” — Rachel Zoe
  • Jen Atkin x Chloe + Isabel Headwrap and Choker, retail value: $4
    • “Designed by my dear friend and hair genius Jen Atkin, this works perfectly styled in your tresses, around your neck, or on your wrist.” — Rachel Zoe

Tags & Social Media Handles:

All posts should include the following:

  • Instagram: @tzrboxofstyle @thezoereport
  • Facebook:
  • Pinterest:
  • All: #BoxofStyle

Instagram/ Facebook Post Guidelines Where Applicable:

  • Tag @boxofstyle and #BoxofStyle
  • Focus on the box as a whole and not just one particular item
  • Suggested posts include:
    • Open box with items unwrapped and arranged nicely
    • Flatlay of all items in box, styled in a creative, eye-catching way
    • Style a look (head-to-toe or detail shot) utilizing as many items in the box
      • If wearing items, @boxofstyle needs to be tagged in the photo.
  • If promoting in an Instagram Story, the story must be accompanied by a traditional Instagram post that doesn’t expire


Additional References: