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How to Post Winter 2017 Box of Style

 

  • What is Box of Style?
      • Luxury subscription box curated by designer and editor, Rachel Zoe and delivered four times a year
      • Each season, the box contains at least 5 full-sized products, never samples, that all go together or can be worn on their own!
      • $99.99 quarterly or $349.99 annually
  • What makes it special?
      • Rachel and her team have tapped into their exclusive network to bring members the most coveted brands and items each season
      • Every box has sold out since Box of Style launched in March 2015
      • Brands in past boxes: Dylanlex, Helena Quinn, Alexis Bittar, Mara Hoffman, Miansai, Topshop, Cluse watches, La Mer, Luv AJ, Tatcha, Sunday Riley, GiGI New York, Oribe
  • Women who love it:
      • The busy modern woman who doesn’t have time to scour the latest trends but wants to look and feel her best
      • Wants access to hard-to-find brands and custom collaborations that can’t be found anywhere else at an incredible value
      • Wants to be a bit more adventurous with their style and don’t have a personal stylist on tap—Box of Style to the rescue!

Please refer to as:

    • The Zoe Report Box of Style
    • Box of Style
    • Not The Box of Style

WINTER 2017 EDITION 

Over $400 worth of this season’s most coveted fashion, beauty and lifestyle items

  • 6 holiday-ready finds in one pretty package
  • Includes 2 exclusive collabs found only in Box of Style
  • Statement-making pieces to elevate your winter look and bring glamour to your day or night from the office to holiday parties
  • Makes a great gift for any style savvy woman on your list
  • Members get exclusive access to the Box of Style Holiday Marketplace, expertly curated with the best gifts at special prices including: beauty, home and entertaining, jewelry, tech, clothing, and accessories that can be purchased a-la-carte or bundled for even more savings!

Winter 2017 Finds:

  • Exclusive Choice Item: Rachel Zoe for Box of Style Clutch, ​retail value: $125
    • Members can choose white pearl or black
  • Exclusive Collab: House of Harlow 1960 Mesa Earrings,​ ​retail value: $115
  • Unreal Fur Faux Fur Stole, retail value: $85
  • Osea Essential Hydrating Oil, retail value: $68
  • Tarte Sex Kitten Liquid Liner, retail value: $20
  • Sugar Paper The Agenda, retail value: $48

Tags & Social Media Handles:

All posts should include the following:

  • Instagram: @tzrboxofstyle @thezoereport
  • Facebook: facebook.com/tzrboxofstyle
  • Pinterest: pinterest.com/thezoereport
  • All: #BoxofStyle

Instagram/ Facebook Post Guidelines Where Applicable:

  • Tag @tzrboxofstyle and #BoxofStyle
  • Focus on the box as a whole and not just one particular item
  • Suggested posts include:
    • Open box with items unwrapped and arranged nicely
    • Flatlay of all items in box, styled in a creative, eye-catching way
    • Style a look (head-to-toe or detail shot) utilizing as many items in the box
      • If wearing items, @tzrboxofstyle needs to be tagged in the photo.
  • If promoting in an Instagram Story, the story must be accompanied by a traditional Instagram post that doesn’t expire

YouTube Video & Facebook Live Guidelines Where Applicable:

  • Box of Style must be prominently featured in the first :30 of the video
  • There should be no other subscription boxes mentioned in the video
  • The following must be included at the very top of your video description (not below “read more”)
    • Custom tracking link to Box of Style site
    • Promo Code
  • Please disclose that the video was in collaboration with the brand, and that all opinions are your own
  • Discuss Box of Style itself and at least 2 items in the box
  • Must mention the URL of where to subscribe: www.thezoereport.com/shop or “use my link and promo code below”
  • Must discuss subscription price of ($99.99/ season) and value of each season’s box (over $400!)

Additional References: