How to Post Winter BOS 2018




  • What is Box of Style?
      • Luxury subscription service curated by designer and editor, Rachel Zoe and delivered 4 times a year
      • Each season, the box contains at least 5 statement staples (fashion, beauty and lifestyle) to elevate your everyday look
      • $99.99 quarterly or $349.99 annually
  • What makes it special?
      • Rachel has tapped into her exclusive network to bring members the most coveted brands and items each season
      • Each edition includes at least 1 item designed exclusively for Box of Style
      • Box of Style is the number 1 luxury subscription box available
      • Brands in past boxes: Caudalie, Kate Sommerville, Ettika, Mara Hoffman, Miansai, Topshop, Cluse watches, La Mer, Luv AJ, Tatcha, Sunday Riley, GiGI New York, Oribe, Kopari
  • Women who love it:
      • The busy modern woman who doesn’t have time to scour the latest trends but wants to look and feel her best
      • Wants access to hard-to-find brands and custom collaborations that can’t be found anywhere else at an incredible value
      • Wants to be a bit more adventurous with their style and don’t have a personal stylist on tap—Box of Style to the rescue!

Please refer to as:

    • Box of Style
    • Rachel Zoe’s Box of Style
    • Box of Style by Rachel Zoe
    • Not The Box of Style


“I adore winter because it’s all about cozying up with family and friends, celebrating the holidays and preparing for a new year. I’ve curated the perfect luxury essentials to carry you through the busy season in style. Consider it my holiday gift to you!”–– Rachel Zoe

$480 worth of this season’s most coveted fashion, beauty and lifestyle items

  • 5 luxe finds to keep your winter glamorous and cozy
  • Statement-making pieces that can be layered and styled for the ultimate versatility
  • Makes a great gift for any occasion
  • Members get exclusive access to the Box of Style Boutique, expertly curated with the best pieces at special prices including: beauty, home and entertaining, jewelry, clothing, and accessories that can be purchased a-la-carte or bundled for even more savings!

Winter 2018 Collections:

  • Choice Item: Luv AJ Exclusive Marquise Diamond Disc Statement Ring,​ ​retail value $85
    • Members choose between rose gold and yellow gold
    • “The holiday season demands some sparkle! I’ve given you the choice of yellow or rose gold plating for this stunning stacked ring with crystal accents” -RZ
    • Take the guesswork out of jewelry layering with this pre-stacked piece.
  • Sunday Riley Luna Sleeping Night Oil, retail value $105
    • “Winter is so harsh on your skin, I chose this overnight oil that completely revitalizes your complexion while reducing redness. It truly provides visible results and I couldn’t be more obsessed with this product.” -RZ
    • Combat fine lines and wrinkles, even texture and reduce the appearance of pore size.
    • This cruelty-free product is formulated without parabens, sulfates or phthalates.
  • B-Low The Belt Camille Wrap Belt Exclusive, retails for $70
    • “My forever favorite trend-metallics-is bigger than ever, so I collaborated on the design of this elegant rose gold watch to add luxury to all of your ensembles. Wear it alone for a sleek statement or layer it with bangles for a head-turning effect.”-RZ
    • Do as Rachel does and mix rose gold with gold and silver jewelry for a fashion-forward look.
    • Vegan leather with metal yellow gold rings
  • Amika Dream Smoothing Balm, retail value $25
    • “Who doesn’t need a multi-purpose hair product that not only hydrates, but protects against environmental damage, frizz and heat styling? The lightweight cream also provides hold without stiffness — it’s the ultimate secret weapon.” -RZ
    • Apply to damp hair before blowing out for a smooth sleek look.
    • Run a dime-size dollop from mid-shaft to ends to separate and hold soft waves
  • Jules Kae Exclusive Vegan Leather Tote, retail value $150
    • “I love wearing light colors in the winter when everyone else is wearing darker hues, so I’ve selected a beautiful pale pink vegan leather tote that you can wear to work, for travel, or running errands. It’s the perfect accessory for your winter wardrobe.” -RZ
    • A triple-action brush circles, coats and thickens for beautiful and visibly-volumized lashes.
    • Lifts and separates your lashes for an effortless beauty look

Tags & Social Media Handles:

All posts should include the following:

  • Instagram: @boxofstyle
  • Facebook: (will change during season)
  • Pinterest:
  • All: #BoxofStyle

Post Guidelines Where Applicable:

  • Tag @boxofstyle and #BoxofStyle
  • Focus on the box as a whole and not just one particular item
  • Suggested posts include:
    • Open box with items unwrapped and arranged nicely
    • Flatlay of all items in box, styled in a creative, eye-catching way
    • Style a look (head-to-toe or detail shot) utilizing as many items in the box
      • If wearing items, @boxofstyle needs to be tagged in the photo.
  • If promoting in an Instagram Story, the story must be accompanied by a traditional Instagram post that doesn’t expire


Additional References: